Ogilvie Young
Financial Consultants
Energy Advisors
Blog
Blog
Why has Company Culture Become so Important Again?
Posted on December 19, 2016 at 10:15 AM |
Why Has Company Culture Become So Important Again?
Forbes Agency Council
PR, media strategy, creative & advertising execs share trends & tips
Opinions expressed by Forbes Contributors are their own.
POST WRITTEN BY
Gregg Apirian
Gregg Apirian is the managing director at Vignette, a full-service employee experience agency.
When the term “company culture” first became widely used in the 1980s and early 1990s, companies largely took a standard, top-down approach to everything. They had greater control over the public perception of their brands and the internal attitudes about their management styles. Higher-ups supplied entire companies with pre-fab thoughts about how employees should act and feel around where they worked. The suits assumed their subordinates were engaged and compliant because their feedback channels were limited to sporadic questionnaires and not-necessarily-truthful reports.
In the past 20 years, technology has effectively “flattened” every organization. Now, execs can see what employees are saying and doing, and vice versa. Everything about the way we do business has changed. And if a company must transform to keep up with the changing marketplace, then culture must also transform to support that new model.
People, in general, are more autonomous and informed than they used to be, which means companies are no longer in control of their brands. Consumers drive perception and companies try to influence and shape that perception. It’s similar with internal culture. The employee’s idea of what it’s like to work for the company controls the culture and leaks into the recruiting process, mutating the company’s DNA from within.
The Alternative Board 2016 Small Business Pulse Survey shows that 93% of entrepreneurs believe that promoting company culture is good for productivity and creativity. Business owners who identified their company culture as strong were more likely to believe that success depends on the quality of the employee experience, a focus that, they believe, increases profitability and delivers results.
But even business leaders that recognize the importance of progressive company culture initiatives might hesitate to tackle the process head-on. Meaningful change often involves a shift in foundational principles, which a company may have been operating on for quite some time, if not from its very genesis. Assumptions and attitudes about the way business is done can be stubborn conditions that can only come unstuck with real work. Executives want progress, not internal unrest. It’s important to approach culture with the right amount of force, and from the right angles.
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Categories: None
Post a Comment
Oops!
The words you entered did not match the given text. Please try again.
18491 Comments

https://www.cialispascherfr24.com/tadalafil-zoeken/

URL=http://harvardafricaalumni.com/clopivas/ says...
clopivas buy in canada
URL=http://homemenderinc.com/eunice/ says...
lowest price generic eunice
URL=http://k3majestictheatre.com/acivir-400dt/ says...
acivir 400dt in usa
URL=http://bargainflatsindia.com/zoloft/ says...
zoloft on line
URL=http://postconsumerlife.com/emetil/ says...
emetil
URL=http://fitnesscabbage.com/cialis-for-sale/ says...
cialis coupon
URL=http://harvardafricaalumni.com/lantus-solostar/ says...correction excitement, clopivas no prescription eunice acivir 400dt capsules for sale acivir 400dt zoloft online buy generic emetil cialis 100mg generic lantus solostar lowest price pacemaker, dacryocystorhinostomy http://harvardafricaalumni.com/clopivas/ clopivas without prescription http://homemenderinc.com/eunice/ lowest price generic eunice http://k3majestictheatre.com/acivir-400dt/ acivir 400dt in usa http://bargainflatsindia.com/zoloft/ zoloft no prescription http://postconsumerlife.com/emetil/ buy generic emetil http://fitnesscabbage.com/cialis-for-sale/ 20 mg cialis price http://harvardafricaalumni.com/lantus-solostar/ generic lantus solostar lowest price addresses insight, matted.
online generic lantus solostar

url=https://ukcanadianpharmacy.com/# says...
canadian online pharmacy
pharmacy online drugstore canadian drugs
canadian pharmacies online https://ukcanadianpharmacy.com/

url=https://canadianpharmacyonl.com/categories/Bestsellers/Ciali
s# says...
buy cialis online
cialis and benazepril cialis 20 mg best price
wat is generieke cialis https://babecolate.com/

url=https://canadianpharmacyonl.com/categories/Bestsellers/Ciali
s# says...
cialis generico online
cialis 5 mg jeden tag cialis 20mg
generic cialis fast delivery https://canadianpharmacyonl.com/categories/Bestsellers/Cialis

url=https://formeessaywriting.com/# says...
do my essay for me
writing custom essays essay writers for pay
write my essay https://essayformewriting.com/

url=https://canadianpharmacyonl.com/categories/Bestsellers/Ciali
s# says...
cialis 5
cialis erectile disfunction tadalafil
canadian pharmacy viagra cialis https://withoutadoctorsprescriptions.com/order-cialis-daily-onlin
e-en.html

url=https://babecolate.com/buy-cialis-online-without.html# says...
cialis without a doctor's prescription
cialis 20 mg 4 filmtabletten cialis 20mg
generic cialis pills western open https://canadianpharmacyonl.com/categories/Bestsellers/Cialis

url=https://canadianpharmacyonl.com/categories/Bestsellers/Ciali
s# says...
cialis 5 mg funziona
generic versions of cialis from canada cialis generic
viagra cialis rezeptfrei kaufen https://cialisya.com/

url=https://essayformewriter.com/# says...
an essay
essay writers canada fast custom essays
custom essay writing sites https://formeessaywriting.com/

url=https://canadianpharmacyonl.com/categories/Bestsellers/Ciali
s# says...
generic cialis buy
janelle fortier cialis cialis
generic cialis tadalafil php https://babecolate.com/buy-cialis-online-without.html

url=https://withoutadoctorsprescriptions.com/order-cialis-daily-
online-en.html# says...
cialis online
do not take cialis cialis without a doctor's prescription
iwant to buy some cialis https://babecolate.com/

url=https://essayformewriting.com/# says...
essay on
my custom essay fast custom essays
best custom essay sites https://essayformewriter.com/

url=https://formeessaywriting.com/# says...
write essay for me
easy essay writer write an essay
hire essay writer https://essayformewriter.com/

url=https://babecolate.com/# says...
tadalafil 5mg
buy brand name cialis from canada cialis 20mg
sciatica from cialis https://withoutadoctorsprescriptions.com/order-cialis-daily-onlin
e-en.html

url=https://canadianmpharmacy.com/# says...
shoppers pharmacy
canadian drugstore online order medicine
publix pharmacy online ordering https://canadianopharmacy.com/

url=https://canadianopharmacy.com/# says...
viagra pharmacy 100mg
canadian drugstore compound pharmacy
canadian pharmacy drugs online https://canadianmpharmacy.com/

url=https://formeessaywriting.com/# says...
professional college essay writers
custom essay writer essay on
top custom essays https://formeessaywriting.com/

url=https://canadianmpharmacy.com/# says...
publix pharmacy online ordering
walmart pharmacy online canadian pharmacy
national pharmacies online https://canadiannpharmacy.com/

url=https://canadianpharmacyonl.com/categories/Bestsellers/Ciali
s# says...
buy cialis
why do men take cialis generic cialis available
prijs cialis 10 mg https://babecolate.com/
Oops!
Oops, you forgot something.